Ready to reach new customers and enter new markets? It is important to think of out-of-the-box marketing concepts while always staying aligned to your company goals. In order to achieve all marketing objectives proficiently, I follow these 6 steps for developing and maintaining well-rounded brands:

Research & Planning

Just like anything else, marketing efforts are more effective when you start with a clearly laid out plan! When first brainstorming the concept for a strong brand, you want to start with analyzing your market landscape, competition, and who your ideal client is. This will gain you a competitive edge. Next, you begin planning your brand’s direction and what you want your brand to stand for. This also includes setting goals to take you to the next level and drive growth. It is also wise to research elements such as keyword usage, spending patterns, and market trends.

Personality Development

Personality development is when the company comes alive and the magic happens! Developing a smart and complex brand will give your company depth and create loyal customers. Companies need a fresh visual identity to break through the noisy clutter of competing brands. A brand’s personality and aesthetics help connect them to their target market and catch the attention of potential customers.

Cultivate Brand Experience

A brand experience is how the customer feels when engaging with your brand. This means planning out and maximizing interaction touch points with the help of marketing. Cultivating a brand experience is about creating loyal customers through repeated positive interactions.

Effective Communication

Effective Communication is making sure each marketing element is sending a cohesive message that your target audience identifies with and ultimatly persuades them to buy from you versus your competition. Consumer connection is vital to staying relevant and top of mind in your demographic. Up-to-date knowledge of which communication channels are most effective presents the best chances for successful promotional strategies. You can shape each product messages for different audiences, always making sure your desired message evolves with your target market.

Increase Awareness & Recall

Brand Awareness is how familiar your market is with your company. While Brand Recall is if your company comes to mind when a customer is faced with a pain point. When a customer can recall your brand and what it stands for subconsciously it will result in increased sales. The key is to make sure your customer recalls positive experiences with your brand, propelling them to purchase with you again, eventually making them a loyal customer. The more loyal customers a brand has, the more successful a company will be!

Brand Management

Brand Management is the up-keep of a brand as the company continues years of business. Brand management includes continuing the original guidelines and standards set out, while also making adjustments when needed. It includes measuring and tracking which marketing strategies are best communicating your message and are the most cost effective. You can get some insight about which methods work best by asking clients how they heard about your company. Brand management is about applying the visual identity and personality of the brand throughout all aspects of the company.